Demonstrandum was founded at the beginning of 2020, just as the world entered lockdown and the business landscape changed like never before. Our mission is to help businesses fully realize the potential of their data by ensuring that data teams are integrated with the wider business. The seed for Demonstrandum was sown from conversations through the years that all identified the same problem:

Data Teams are currently not integrated with business.

During conversations with recruiters and CEOs, this same issue kept arising - CEOs did not know what their data teams were doing, and recruiters struggled to get an understanding of who businesses were looking for. Then, at an event held by a recruiting company with 10 Data Team Leaders, the host asked a question: "What is the role of data within a business?" No one said the same thing and the answers were focused on the technical capabilities rather than the business needs. The biggest complaint: Data Team Leaders found it difficult to get the wider business interested in what they were doing.

For many of these businesses, data capabilities may have existed but they were not effectively utilized. The misunderstandings around data were leading to teams who focused upon technical capabilities first and business needs second - which meant that the business could not understand and therefore could not utilize their brilliant work.

If businesses and data cannot communicate effectively, how can they fully realize the benefits of data?

Importantly, we looked to avoid a potential scenario – if a data team does not address the needs of a business and their value is not fully understood, what happens when the business needs to cut costs? Data teams are an expensive resource, and if their value to the business is in any way questionable, then they are at risk at times of crisis. Unfortunately, the recruiters we work with confirmed this scenario during 2020 - as the impact of COVID-19 hit, data teams were trimmed and the market slowed.

This is a difficult situation, as data has the potential to enable growth within a business. For data to be the powerful catalyst for growth that it can be in the coming decades, it needs to be understood within and aligned with the business. Instead of copying a perceived "best" data team structure and hoping it works for them, businesses need to create data teams that fit with and can grow alongside them.

There is no "correct" way of doing Data Science; each business needs a bespoke solution.

As we know, good data teams are expensive due to the scarcity of the resource – and this challenge increases, the more senior the resource required. So, how can companies get a bespoke solution? The answer is: Demonstrandum. Our team of experts can help your business fully utilize your data and ensure that your data team is aligned with your business goals. Contact us today to learn more.

At Demonstrandum, we aim to help companies of all sizes and at every stage of the business lifecycle maximise the value they can realise from the democratisation of data. We understand that the challenges and opportunities for a "Start Up" are different from those of a "Mature" company, which is why we have designed solutions that are flexible to each stage of the business lifecycle.

Whether you are a small start-up or a large corporation, we can provide tailored solutions that match your needs, timeframes, and available budget. Our team of experts will work closely with you to identify your specific requirements and deliver a bespoke solution that meets your business goals.

Demonstrandum is not like the other consultancies who spring to mind when you think of a consultancy offering. We understand that there is no "one-size-fits-all" solution when it comes to data, which is why we work to find a solution that matches your unique needs. We are here to help navigate Data Journeys for businesses of all shapes and sizes.